Summer is here! Despite a bit of MDW rain and clouds, I’m feeling rich with the promise of upcoming sunburns, linens, and finally switching from hot to iced matcha. Many of my favorite brands speak best in their summer assortments, and although Staud can tilt basic, I’m loving their newest seasonal campaign. Yes, Loewe grows tomatoes and Jacquemus goes bananas, but Staud feels accessibly inviting right now, from gorgeous windows at the Bloomie’s flagship to a jazzy TV ad spot. The energy is both fresh and nostalgic, just as the season requires.
THE bag